He founded the publishing house Biblia Impex India (Aditya Prakashan) in 1963, which published books by authors such as Dharampal, Ram Swarup, K. D. Sethna and K.R. Malkani. Sita Ram Goel joined the non-profit publishing house Voice of India in 1982. Voice of India was founded in 1982 by Ram Swarup, Goel claimed that there was a “systematic distortion” of India’s history which the Marxist historians had undertaken. In particular, he claimed that the history of medieval India and the Islamic invasions is being rewritten. He described it as an “Experiment with Untruth”.
Goel was well-read in western and eastern literature. Various of his books were banned from time to time, and he feared arrest off and on. He was a great thinker and never compromised on truth. His work remains unparalleled in the history of independent India.